There's far more to vintage football programmes than optimistic
manager's notes, unreliable teamsheets and grudging opposition 'pen
pictures'. Before the era of the standardised corporate brochure, every
club's programme had a different, unique personality, and played its
part in the precious ritual of going to the match. Last weekend's action
shots provided a foretaste of the excitement; the A-Z scoresheet
provided a live lookout on the rest of the League, while 'At Home With -
' provided a peephole into a star's domestic life. Remember the allure
of the Souvenir Shop ads? Football League Review centrespreads? 'Girl of
the Match'? From the 'ground picture' cover era through the 'groovy' and
'colour action' phases to the dawn of clipart, programmes from our
nostalgic 60s-90s Golden Age amount to a (slightly crumpled) pocket
history of graphic design. Packed with pictures and memories, Fully
Programmed offers an irresistible window back into more innocent times.