When it comes to building a brand, logo design is often one of the first
few important steps in the creative journey. With so much more
competition to contend with today, how can designers help start-ups and
evolving brands put their best foot forward visually?
A key branding element used by many of the biggest companies around the
world, a logotype revolves around a company's name or initials and
features typography as the main design approach. From Type to Logo
details the processes of combining the two distinct design disciplines
in a compelling book of case studies that make an inspiring reference
point for budding and working branding professionals alike.