A groundbreaking book that identifies the current and future trends in
sales, based on more than one hundred interviews with senior sales
executives and sales experts from the corporate industry and academia
across central Europe, the United Kingdom, and the United States.
This book poses the question: What if there was a way that sales forces
could help their organization to stay ahead of the competition and
innovate? Many organizations featured in this book find ways to do just
that. Learn more about their practices, methods, and how they prepare
themselves for the future.
Includes a visual framework, cases, and tools to use in your own
organization.