This timely book reminds us that innovation is agnostic about where
it's created.
--Satya Nadella, CEO, Microsoft
Over and over, we see big legacy businesses getting beaten to the punch
by energetic little start-ups. It seems like innovation can come from
only the bottom up or from the outside in. But tech experts Vivek Wadwha
and Ismail Amla are here to tell you that big equals slow and stodgy is
a myth. Based on decades of experience working with both the world's
leading brands and disruptive start-ups, this book explores the
opportunity legacy companies have to create new markets, supercharge
growth, and remake their businesses by combining the mindset and tool
belt of start-ups with the benefits of incumbency: boatloads of customer
data, decades of brand equity, robust distribution channels, enormous
financial assets, and more.
Wadhwa and Amla go deeply into why the pace and dynamics of innovation
have changed so dramatically in recent years and show how companies can
overcome obstacles like the Eight Deadly Sins of Stasis. Equally
important, they provide a playbook on how to use their insights in your
own company, team, or career. This fast-paced, anecdote-rich story
rethinks modern innovation--a book every manager, executive, and
ambitious employee will want to read.