The authors systematically review methods of online digital advertising
(ad) fraud and the techniques to prevent and defeat such fraud in this
brief. The authors categorize ad fraud into three major categories,
including (1) placement fraud, (2) traffic fraud, and (3) action fraud.
It summarizes major features of each type of fraud, and also outlines
measures and resources to detect each type of fraud. This brief provides
a comprehensive guideline to help researchers understand the
state-of-the-art in ad fraud detection. It also serves as a technical
reference for industry to design new techniques and solutions to win the
battle against fraud.