Jeff Menne

(Author)

Francis Ford CoppolaPaperback, 10 November 2014

Francis Ford Coppola
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Part of Series
Contemporary Film Directors
Part of Series
Contemporary Film Directors (Paperback)
Print Length
168 pages
Language
English
Publisher
University of Illinois Press
Date Published
10 Nov 2014
ISBN-10
0252080378
ISBN-13
9780252080371

Description

Acclaimed as one of the most influential and innovative American directors, Francis Ford Coppola is also lionized as a maverick auteur at war with Hollywood's power structure and an ardent critic of the postindustrial corporate America it reflects.

However, Jeff Menne argues that Coppola exemplifies the new breed of creative corporate person and sees the director's oeuvre as vital for reimagining the corporation in the transformation of Hollywood.

Reading auteur theory as the new American business theory, Menne reveals how Coppola's vision of a new kind of company has transformed the worker into a liberated and well-utilized artist, but has also commodified individual creativity at a level unprecedented in corporate history. Coppola negotiated the contradictory roles of shrewd businessman and creative artist by recognizing the two roles are fused in a postindustrial economy.

Analyzing films like The Godfather (1970) and the overlooked Tucker: The Man and His Dream (1988) through Coppola's use of opera, Menne illustrates how Coppola developed a defining musical aesthetic while making films that reflected the idea of a corporation as family--and how his studio American Zoetrope came to represent a new brand of auteurism and the model for post-Fordist Hollywood.

Product Details

Author:
Jeff Menne
Book Format:
Paperback
Country of Origin:
US
Date Published:
10 November 2014
Dimensions:
20.83 x 13.72 x 1.52 cm
Genre:
Film
ISBN-10:
0252080378
ISBN-13:
9780252080371
Language:
English
Pages:
168
Weight:
226.8 gm

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