Learn what it takes to find, buy, and run a franchise -- and enjoy the
rewards of being your own boss
If you've ever visited a chain restaurant and thought, "I'd like to run
one of these," you're among countless would-be entrepreneurs eager to be
their own boss. Franchise Management For Dummies is a hands-on guide
that provides clear and concise information on the issues involved in
finding, buying, operating, and ultimately growing a successful
franchise business. Geared toward both novices and experts in
franchising, it's an essential guide to help prospective franchisees
know what to look for in a great franchisor, and to show existing
franchisees what great franchisors are providing their franchisees.
Both emerging and experienced franchisors will gain an understanding
about the proper methods of structuring, managing, and expanding their
franchise systems. Social impact investors, donors, and NGOs can learn
how franchising techniques can transform how they look at providing
products and services at the base of the pyramid.
Inside you'll discover:
- How to find a franchise that's right for you and the ideal location
for it
- Where to find quality franchisors and understand the qualities
franchisors look for
- How to gather information from franchisees
- A franchisor's mandatory legal obligations to prospective franchisees,
the franchise disclosure document (FDD), and working with franchise
professionals
- How to take a realistic look at your finances and what capital you'll
need to buy and launch a franchise
- Develop strategic advertising and marketing plans
- How to find, hire, and train talented employees who will help make
your franchise a success
- How to make sure your franchise makes money
- How to grow your business with multiple franchises
- And more!
Additionally, Franchise Management For Dummies includes a glossary of
common franchise-related terms, ten keys to franchisee success, and the
questions to ask before becoming a franchisor. Get a copy today and find
out if owning and operating a franchise is the right business move for
you.
