Look at it this way... Everywhere we look, "framing" affects how we see
things. Frames restrict our view, keeping us from seeing the whole
truth, and subtly influencing our take on everything from deck-chairs to
democracy. This upbeat, punchy guide to framespotting will open your
eyes and your mind. Learn to notice frames and it's amazing what else
you'll see: fresh ideas; how and why you're being hoodwinked; and how
you're part of the transition from growth to growing up. Framespotting
is empowering and liberating. And you'll never look at sprinklers or
economists the same way again.