"Cukier and his co-authors have a more ambitious project than Kahneman
and Harari. They don't want to just point out how powerfully we are
influenced by our perspectives and prejudices--our frames. They want to
show us that these frames are tools, and that we can optimise their
use."
--Forbes
**
**From pandemics to populism, AI to ISIS, wealth inequity to climate
change, humanity faces unprecedented challenges that threaten our very
existence. The essential tool that will enable humanity to find the best
way foward is defined in Framers by internationally renowned authors
Kenneth Cukier, Viktor Mayer-Schönberger, and Francis de Véricourt.
To frame is to make a mental model that enables us to make sense of new
situations. Frames guide the decisions we make and the results we
attain. People have long focused on traits like memory and reasoning,
leaving framing all but ignored. But with computers becoming better at
some of those cognitive tasks, framing stands out as a critical
function--and only humans can do it. This book is the first guide to
mastering this human ability.
Illustrating their case with compelling examples and the latest
research, authors Cukier, Mayer-Schönberger, and de Véricourt examine:
- Why advice to "think outside the box" is useless
- How Spotify beat Apple by reframing music as an experience
- How the #MeToo twitter hashtag reframed the perception of sexual
assault
- The disaster of framing Covid-19 as equivalent to seasonal flu, and
how framing it akin to SARS delivered New Zealand from the pandemic
Framers shows how framing is not just a way to improve how we make
decisions in the era of algorithms--but why it will be a matter of
survival for humanity in a time of societal upheaval and machine
prosperity.
