Written by experts in comparative, developmental, social, cognitive and
cultural psychology, this book introduces the novel concept of affective
social learning to help explain why what matters to us, matters to us.
In the same way that social learning describes how we observe other
people's behaviour to learn how to use a particular object, affective
social learning describes how we observe other people's emotions to
learn how to value a particular object, person or event. As such,
affective social learning conceptualises the transmission of value from
a given culture to a given person and reveals why the things that are so
important to us can be of no consequence at all to others.