Seminar paper from the year 2017 in the subject Business economics -
Offline Marketing and Online Marketing, grade: 95.0, language: English,
abstract: Business communication is about being able to build strong
relationships founded on efficient and effective exchange of information
between employees, vendors and distributors, customers and clients as
well as other businesses. The relationships build through business
activities require trust, systematic and efficient communication.
Without this critical element, businesses would fail since they cannot
earn profit. This explains why communication is often regarded as the
life blood of a business. In order to make our communication is daily
life or regular work practice effective; we must begin by identifying
the limitations in our communication, and then adopt the necessary
techniques to mitigate our practice. Therefore, this through
self-assessment, this report will aid me in discovering areas in my
communication that require perfection. I will apply various diagnostic
tools and explore key concept and models that are significant so as to
achieve effective business communication. General Purpose: to explore
the foundational concepts of effective business communication. Specific
Purpose: to conduct reflection through five diagnostic tools and
feedback in order to determine my communication issues, perform a
theoretical literature review, and create an action plan which I would
pursue to make my communication effective.
