The highly acclaimed manual for changing everyday habits-now in an
all-newthird edition!
We are consuming resources and polluting our environment at a rate that
is outstripping our planet's ability to support us. To create a
sustainable future, we must not only change our own actions, we must
educate and encourage those around us to change theirs. If one
individual recycles his plastic containers, the impact is minimal. But
if an entire community recycles, enormous amounts of resources are
saved.
How then do we go about transforming people's good intentions into
action? Fostering Sustainable Behavior explains how the field of
community-based social marketing has emerged as an effective tool for
encouraging positive social change. This completely revised and updated
third edition contains a wealth of new research, behavior change tools,
and case studies. Learn how to:
- target unsustainable behaviors, and identify the barriers to change
- understand various commitment strategies
- communicate effective messages
- enhance motivation and invite participation.
The strategies introduced in this ground-breaking manual are an
invaluable resource for anyone interested in promoting sustainable
behavior, including environmental conservation, recycling and waste
reduction, water and energyefficiency and alternative transportation.