Doug McKenzie-Mohr

(Author)

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition)Paperback, 7 March 2011

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition)
Qty
1
Turbo
Ships in 2 - 3 days
Only 5 left
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Print Length
171 pages
Language
English
Publisher
New Society Publishers - New Society Publishers
Date Published
7 Mar 2011
ISBN-10
0865716420
ISBN-13
9780865716421

Description

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.

How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:

  • target unsustainable behaviors, and identify the barriers to change
  • understand various commitment strategies
  • communicate effective messages
  • enhance motivation and invite participation.

The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Product Details

Author:
Doug McKenzie-Mohr
Book Format:
Paperback
Country of Origin:
CA
Date Published:
7 March 2011
Dimensions:
22.61 x 18.8 x 1.78 cm
ISBN-10:
0865716420
ISBN-13:
9780865716421
Language:
English
Location:
Gabriola Island
Pages:
171
Weight:
376.48 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.