What happens when a renowned river guide teams up with the CEO of one of
the largest-and least Earth-friendly-corporations in the world? Nothing
less than a green business revolution reveals Pulitzer Prize-winning
journalist and bestselling author Edward Humes in his arresting new
book, Force of Nature: The Unlikely Story of Wal-Mart's Green
Revolution.
Humes, author of Eco Barons, tells the inside story of the
little-known and unlikely partnership between former Wal-Mart CEO H. Lee
Scott and white water expert-turned Blu Skye sustainability consultant
Jib Ellison, and their struggle to redefine what it means to be green in
the world of big business. Their efforts transformed a small project
initially intended to insulate Wal-Mart from environmental criticism
into a massive sustainability makeover, which now has snowballed beyond
the retailer to influence whole industries, from apparel to dairy to
banking.
Now their fresh take on sustainability is empowering a virtual second
industrial revolution based on a simple truth: that the clean, green,
efficient, less-wasteful, less polluting way of doing business can also
be the most profitable way of doing business.
