One of the most fascinating narratives in football from the last 15
years has been the meteoric rise of the Red Bull stable of clubs. While
the company known for its energy drinks was well established in extreme
sports, it was not until its move into Austrian football and the birth
of Red Bull Salzburg that it established a presence in the footballing
world. Further investment saw Red Bull sides emerge in Germany, America
and Brazil as the brand made rapid inroads into football. But Red Bull's
impact on the game runs far deeper than its marketing focus, spilling
over into the game model of its clubs. Led by the everinnovative Ralf
Ragnick, we saw the creation and evolution of what is now known as 'the
Red Bull Way' as coaches and players are taught to play in a very
specific style. This book explores the evolution of the game model from
its inception under Ragnick to what we see today. Football analyst Lee
Scott lifts the lid on the Red Bull system, breaking down its concepts
and tactics to reveal how they work on the pitch.