Research and development represents a vast spread of topics and can be
an arena for controversy. In academia, such controversy may stem from
conflicting interpretations of data and subsequent conclusions, the
question of who was first to discover a particular finding and whether
or not the said finding is of any value to the scientific community. R&D
in corporate environments is mostly defined and driven by costs and
clearly identified, consumer-focused targets. There is, however, common
ground between these two approaches as both strive to maximize
knowledge, though for different reasons and in differnt ways. The
equipment and scientific rigor may be similar or identical, however
their usage, approach and interpretation are different.
This book discusses the history and background of today's food industry
R&D as seen by consumers, academia and the industry itself, with several
chapters dedicated to new and disruptive approaches. A must-read for all
professionals in the packaged goods industry as well as students who
aspire to contribute to this new industry, forcefully driven by R&D.