William Aspray

(Author)

Food in the Internet Age (2013)Paperback - 2013, 16 September 2013

Food in the Internet Age (2013)
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Part of Series
Springerbriefs in Food, Health, and Nutrition
Print Length
83 pages
Language
English
Publisher
Springer
Date Published
16 Sep 2013
ISBN-10
3319015974
ISBN-13
9783319015972

Description

This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach.​

Product Details

Authors:
William AsprayGeorge RoyerMelissa G Ocepek
Book Edition:
2013
Book Format:
Paperback
Country of Origin:
NL
Date Published:
16 September 2013
Dimensions:
23.39 x 15.6 x 0.51 cm
Genre:
Science/Technology Aspects
ISBN-10:
3319015974
ISBN-13:
9783319015972
Language:
English
Location:
Cham
Pages:
83
Publisher:
Weight:
145.15 gm

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