This book examines food in the United States in the age of the Internet.
One major theme running through the book is business opportunities and
failures, as well as the harms to consumers and traditional
brick-and-mortar companies that occurred as entrepreneurs tried to take
advantage of the Internet to create online companies related to food.
The other major theme is the concept of trust online and different
models used by different companies to make their web presence seem
trustworthy. The book describes a number of major food companies,
including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious,
Groupon, OpenTable, and Yelp. The book draws on business history, food
studies, and information studies for its approach.