Qualitative interviews are a very popular data collection method for
which the topics of conversation are usually determined in advance and
set down in an interview guide. The focused analysis method presented in
this textbook provides detailed recommendations on how to analyze
interview data in a systematic and methodically controlled manner. The
practical procedure for focused interview analyses using the MAXQDA
software package is described in six easy-to-follow steps: 1. Prepare,
organize, and explore data 2. Develop categories for your analysis 3.
Code your interviews ("basic coding") 4. Develop your category system
further and the second coding cycle ("fine coding") 5. Analysis options
after coding 6. Write the research report and document the analysis
process