Al Ries

(Author)

Focus: The Future of Your Company Depends on ItPaperback, 27 September 2005

Focus: The Future of Your Company Depends on It
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Part of Series
Collins Business Essentials
Print Length
320 pages
Language
English
Publisher
Harperbusiness Essentials
Date Published
27 Sep 2005
ISBN-10
0060799900
ISBN-13
9780060799908

Description

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Product Details

Author:
Al Ries
Book Format:
Paperback
Country of Origin:
US
Date Published:
27 September 2005
Dimensions:
20.32 x 13.72 x 2.29 cm
ISBN-10:
0060799900
ISBN-13:
9780060799908
Language:
English
Location:
New York, NY
Pages:
320
Weight:
294.83 gm

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