What's the secret to a company's continued growth and prosperity?
Internationally known marketing expert Al Ries has the answer:
focus. His commonsense approach to business management is founded on the
premise that long-lasting success depends on focusing on core products
and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry,
it is the companies that resist diversification, and focus instead on
owning a category in consumers' minds, that dominate their markets. He
offers solid guidance on how to get focused and how to stay focused,
laying out a workable blueprint for any company's evolution that will
increase market share and shareholder value while ensuring future
success.