This brand-new, completely redesigned volume of FLOWER ARRANGING builds
on the original best-selling edition, which has been the ultimate and
preeminent book of basic floral design instruction in the world since
2007. Used as a textbook by scores of universities, colleges, high
schools and vocational programs around the globe, this modern edition
not only provides a foundation for novices entering the world of
floristry but also serves as a refresher for experienced designers and
as a springboard to the next level for designers in between. This new
edition comprises more than 150 floral designs ranging from basic and
traditional to advanced and contemporary, all created by Teresa Lanker,
The Ohio State University, and Frank Feysa, AIFD, CFD, PFCI, design
director for Smithers-Oasis Company. Included are flower recipes and
step-by-step instructions, with illustrative photos, for 36 all-occasion
arrangements, wedding bouquets, flowers to wear, sympathy arrangements,
holiday designs, and even novelty arrangements and fruit
baskets--designs that professional florists make every day. Also
featured are more advanced and creative variations of each traditional
design, and the initial chapters provide a wealth of in-depth
information on the principles and elements of floral design as well as
floral design mechanics. At a whopping 296 pages, this new edition of
FLOWER ARRANGING has almost double the number of pages of the original
version. And with more than 630 photos, this all-encompassing and
inspirational guide to growth is an absolute must-have for everyone
practicing the art of flower arranging, so order one for every designer
(and aspiring designer) in your shop!