This book discusses the concepts of volatility, uncertainty, complexity,
and ambiguity (VUCA) that are the core of various paradigms used in
strategic management to understand competitive advantage as well as
flexibility in organizational boundaries. It serves as a valuable
reference resource in the area of VUCA markets.
An increase in the levels and types of uncertainty has important
implications potentially for the durability of a company's advantages,
the way firms learn and adapt, approaches for managing innovation and
knowledge, and the attractiveness of different strategies and
organizational models. In today's world, strategic flexibility in VUCA
is essential for business leaders to sustain market advantage and attain
a clear vision amid the chaos. Business leaders who stay focused and are
aware of external volatility as the prevalent characteristic are
successful, while those who are not flexible in this VUCA world and lock
themselves into fixed positions lose out.
The book includes empirical and conceptual research papers along with
case studies and models discussing strategies for emerging markets in
volatile and uncertain environments. It also covers a variety of issues,
including innovation, people and processes, financial management, and
leadership and strategies in VUCA markets. Apart from research
fraternity and academia, the contents of the book will be useful for
practitioners as well as industry watchers.
