Seasoned trends forecaster and consultant Annie Auerbach takes a fresh
look at women's professional lives today by rethinking the 9 to 5 in
this "no-nonsense guide to thinking and behaving more flexibly in order
to have a happier, better, less frenetic life" (Marie Claire)--now
widely available for American readers and updated with an author note
addressing work in the post-Covid age.
The recent coronavirus outbreak has proven what Annie Auerbach has long
championed: working 9-5 in an office doesn't work for most us.
It's time to change the rules.
We can be efficient and productive when we're allowed the freedom of
flexibility--to meet deadlines working during the hours and in the
places we choose. But before the coronavirus pandemic, only 47 percent
of American workers had access to flexible working options. Annie
Auerbach advises major corporations, including Nike, Google, Unilever,
and Pepsico. She understands work culture and the needs of employees.
The world is changing for working women, but until the recent pandemic,
companies turned a blind eye. Now, it's time to make this change
routine.
Auerbach reiterates the importance of leaving the office cubicle behind
and explores the realities many women experience working from home and
the changes to their daily lives, including the trickle-down effects,
from emotional labor to balancing childcare and education with work, to
even biohacking the female body's unique rhythms.
What happens when women embrace the concept of flex? We become more
creative, more strategic with our time and energy, and more engaged with
our personal lives. As Auerbach makes clear, we reject "our toxic
culture of presenteeism, time-pressure, and ultimately burnout. It helps
us escape the army of octopus lady jugglers, crazed with the exhaustion
of "having it all." It allows us to live longer lives more sustainably.
It gives us self-worth."
