First We Surf, Then We Eat: Recipes from a Lifetime of Surf TravelHardcover, 15 June 2021

Extensive national publicity campaign

Author is very connected in the surf world and is working on events in Southern and Northern California, New York, Hawaii, and more

Outside publicist with expertise in cookbooks and lifestyle has been retained to get television, radio, and print coverage

Broad coverage in the surf media and in regional California and Hawaii media expected

Book is as much an aspirational lifestyle book as a cookbook and surf-themed travel book, so excellent gift potential

Extensive color photography of food, destinations, and surf

This is first real surf-themed cookbook produced in America

Potential to sell well internationally in English-speaking areas, including Australia, the Caribbean, and the South Pacific (Tahiti, Guam, etc.)

Author is expanding his Instagram portfolio with the help of well-known professional surfers and surf photographers

Recipes in the book from such surf stars as Bethany Hamilton and Rell Sunn, and personal stories involving such legendary surfers as Miki Dora, Dale Velzy, and Gerry Lopez