This book is a practical guide to the evolving landscape of finance,
highlighting how it's changing our relationship with money and how
financial technology, together with macroeconomic and societal change,
is rewriting the story of how business is done in developing economies.
Financial services companies are trying to become more customer focused,
but struggling to help huge customer segments, particularly in
developing economies. Alternative financial models and tools are
emerging, which are being embraced by consumers and incumbents. In large
parts of the developing world, alternative services are leapfrogging
traditional finance, meaning more and more people have access to finance
without ever needing a bank. Meanwhile, the barriers around financial
services companies are crumbling, as they become more reliant on
integration with new providers and alternative types of service.
Financial products can no longer be viewed in isolation, but as part of
a service landscape that supports how people do life. This means
rethinking how our businesses are designed, motivated and organised, and
letting go of the old ways of thinking about supply and demand. With
practical steps businesses and, in particular, financial services
organisations need to take to participate in a global service ecosystem,
this book will be of interest to financial professionals who work in
banking, financial technology, and development finance.
