From the legendary founder of Atari and Chuck E. Cheese's and Steve
Jobs's first boss, the secrets to finding, hiring, keeping, and
nurturing creative talent.
The business world is changing faster than ever, and every day your
company faces new complications and difficulties. The only way to
resolve these issues is to have a staff of wildly creative people who
live as much in the future as the present, who thrive on being
different, and whose ideas will guarantee that your company will prosper
when other companies fail.
A celebrated visionary and iconoclast, Nolan Bushnell founded the
groundbreaking gaming company Atari before he went on to found Chuck E.
Cheese's and two dozen other companies. He also happened to launch the
career of the late Steve Jobs, along with those of many other bril-liant
creatives over the course of his five decades in business.
With refreshing candor, keen psychological insight, and robust humor,
Bushnell explains in Finding the Next Steve Jobs how to think boldly
and differently about companies and organizations--and spe-cifically the
people who work within them. For anyone trying to turn a company into
the next Atari or Apple, build a more creative workforce, or fashion a
career in a changing world, this book will enlighten, challenge,
surprise, and amuse.
