The language of business
In order to understand how your business is performing right now and to
evaluate, assess, and devise new strategies to boost future performance,
you need information. Financial statements are a critical source of the
information you need.
In direct and simple terms, Richard A. Lambert, Miller-Sherrerd
Professor of Accounting at the Wharton School of the University of
Pennsylvania, demystifies financial statements and concepts and shows
you how you can apply this information to make better business decisions
for long-term profit. You will learn to use and interpret financial
data; find out what we can learn from Pepsi, Krispy Kreme, General
Motors, and other companies; learn how to evaluate investment
strategies; and apply your financial know-how to develop a coherent
business strategy.