Financial Aspects of Marketing (1996)Paperback - 1996, 23 October 1996

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:

• Numerous exercises and examples
• Learning objectives at the beginning of each chapter and summaries at the end
• Case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.