This volume brings together a range of voices from across the global
environmental media community to build a comparative international set
of perspectives on 'green' film and television production. Through this,
it provides a necessary intervention in environmental media studies that
actively foregrounds media infrastructure, production, policy, and
labour - that is, the management and practice of media production
cultures.
Due to its immense sociocultural influence and economic resources, the
global screen media industry is at the forefront of raising awareness
for the political and social issues resulting from accelerated
environmental instability. However, the 21st century relationship
between screen media and the environment has another face that demands
urgent scrutiny. The advent of the digital age and the vast electrical
and Information and Communication Technologies (ICT) infrastructures
required to support digital production, distribution, and archiving has
resulted in the rapid expansion and diversification of the industry's
resource use, infrastructure construction, energy dependency, and
consequent waste and emissions production. Addressing these structures
is essential to alleviating their environmental and social impact and
ensuring that the industry's rhetoric on environmental responsibility is
reflected in its practice.
As a mitigating counterbalance to the above trends, there has been a
heightenedpush for sustainability measures along various lines of
industry management, policy, and practice. These initiatives--including
the cultural values they reflect, the political economies that form
their logic, the managerial and marketing tactics that orchestrate them,
and the environmental realities of their implementation--form the
central object of inquiry for this collection.
