Allen's Festival and Special Event Management, Essentials Edition
serves as a concise yet comprehensive, step-by-step handbook for modern
event management. This Essentials edition gives students contemporary
lessons and insights that they can relate to. It brings theory to life
through copious practical examples, illustrative diagrams and unique
case studies demonstrating best practices and pitfalls.
Industry experts from across APAC's event planning sector have
contributed content to key contemporary topics including sustainability,
risk management, project management and strategic alignment to client
goals.
This edition also features Wiley's Future Student Guide, a unique tool
which provides expert and practical advice on career preparedness making
for more future-ready graduates.