This book presents, for the first time in English, selections from
Ferdinand TsnniesO classic Kritik der sffentlichen Meinung (Critique of
Public Opinion). Communication scholars Hanno Hardt and Slavko Splichal
give a brief history of public opinion and provide the translation and
original analyses of TsnniesO work, situating it theoretically and
historically. Featuring an introduction by Gary T. Marx, this book
highlights TsnniesO valuable contributions to past and current theories
of society, communication, and public opinion.