Fashion writing now enjoys its highest-ever profile as the digital world
has multiplied the number of platforms on which it is available. No
longer confined to restrictive print schedules or occasional broadcast
slots, fashion is now an ever-present content driver. With retailers,
brands and designers all in on the act, plus the emergence of citizen
fashion coverage from the social media community, the volume of fashion
journalism has risen beyond any predictions.
While bloggers monetise their musings - indeed, create successful and
influential fashion media and fashion product businesses - traditional
magazines and newspapers have expanded their multi-channel fashion
content in order to secure more touch points with consumers and drive
revenue from fashion advertising.
Aimed at students on specialist fashion journalism courses or
general/lifestyle journalism degrees, this guide will also appeal to
untrained writers, including content creators, who want to add a
professional approach to their fashion writing.
