Marianne Bickle

(Author)

Fashion Marketing: Theory, Principles, & PracticePaperback, 21 June 2010

Fashion Marketing: Theory, Principles, & Practice
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Print Length
352 pages
Language
English
Publisher
Fairchild Books
Date Published
21 Jun 2010
ISBN-10
1563677385
ISBN-13
9781563677380

Description

Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.

Product Details

Author:
Marianne Bickle
Book Format:
Paperback
Country of Origin:
US
Date Published:
21 June 2010
Dimensions:
23.11 x 18.54 x 2.29 cm
ISBN-10:
1563677385
ISBN-13:
9781563677380
Language:
English
Location:
New York
Pages:
352
Publisher:
Weight:
916.26 gm

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