Who hasn't heard of the famous Antwerp Six? They have become recognized
names in the fashion world and Belgium has plenty more budding new
talent waiting to follow in their footsteps. However, the current
economic climate is changing rapidly; globalization and growing
competition are increasingly important factors to survival within this
fast-moving industry. Luxury brands and major chain stores are taking
over the market; digitalization and online sales are turning
traditional-value chains on their head and the need for sustainability
is becoming a priority. This invaluable book offers the knowledge and
skills that the fashion sector needs, to take advantage of these trends:
financial management, internationalization strategies, fashion marketing
and social media, production and distribution.