India is a rising star in the world of fashion. Drawing on an inimitable
creative inheritance stretching back thousands of years, the country's
designers are rapidly securing India's place in the future of fashion.
Larger cities like Delhi and Mumbai, home to Lakmé Fashion Week and
already destinations for the fashion elite, are no longer the sole
players, as Pune and Bangalore grow increasingly influential. Across
India, young designers are acting on the opportunities provided by the
increasing influence of the nation's fashion shows and the expanding
market for boutiques and online retail.
This timely first survey of Indian fashion celebrates the achievements
of such young designers as Rahul Mishra, Aneeth Arora, and Ruchika
Sachdeva, as well as the visually vibrant designs of established
superstars including Manish Aurora, Abu Jani, Sandeep Khosla, and
others. Illuminating profiles of the designers are interwoven with
interviews conducted by the author especially for this book. Lush
illustrations of all the hottest looks range from luxury bridal and
ethnic formal wear to contemporary interpretations of the sari.
Descriptions of the various techniques and materials employed reveal the
skill behind each incredible garment, from traditional crafts like
handloom weaving, color-resist dyed silk, intricate embroidery and
appliqué, to cutting-edge fabrication and construction methods.
