Fashion in 21st Century China: Design, Education, and Business (2022)Paperback - 2022, 27 October 2022

Fashion in 21st Century China: Design, Education, and Business (2022)
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Part of Series
Springer Fashion Business
Print Length
186 pages
Language
English
Publisher
Springer
Date Published
27 Oct 2022
ISBN-10
9811629285
ISBN-13
9789811629280

Description

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.

Product Details

Book Edition:
2022
Book Format:
Paperback
Country of Origin:
NL
Date Published:
27 October 2022
Dimensions:
23.39 x 15.6 x 1.07 cm
ISBN-10:
9811629285
ISBN-13:
9789811629280
Language:
English
Location:
Singapore
Pages:
186
Publisher:
Springer
Weight:
285.76 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.