Containing fully updated and beautifully illustrated need-to-know info,
this revised second edition of the bestselling textbook on fashion
buying contains everything today's fashion management student needs to
give them a clear head-start in this lucrative but highly competitive
industry.
Fashion Buying uniquely looks at what fashion buying entails in terms
of the activities, processes and people involved - from the perspective
of the fashion buyer. The book breaks down the five key areas of buying
activity for those wishing to pursue a career in the industry, crucially
exploring the role of the fashion buyer, sources of buying inspiration,
sourcing and communication, merchandise planning and trends in fashion
buying.
Featuring completely revised content on retail typology (including
need-to-know info on demographics, price points and markets), and
selecting and buying garments (line sheets, purchase orders and
lookbooks), Fashion Buying now includes valuable new sections on
customer profiling, merchandise pricing (mark-ups, markdowns and how
pricing is calculated for profit), and trends.
Also included in this practical handbook are insightful interviews with
both established and emergent fashion creatives. Business case studies
put the contents of each chapter into professional context and provide
insider perspective; while industry-focused exercises and activities
enable readers to practise applying their new skills and so gain a
competitive advantage in both their studies and buying careers. Written
by industry experts, Fashion Buying is an invaluable go-to resource
and leading textbook for fashion design, marketing, buying and
merchandising students.
