Leslie Davis Burns

(Author)

Fashion Business Cases: A Student Guide to Learning with Case StudiesPaperback, 10 December 2020

Fashion Business Cases: A Student Guide to Learning with Case Studies
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Print Length
352 pages
Language
English
Publisher
Fairchild Books
Date Published
10 Dec 2020
ISBN-10
1501362992
ISBN-13
9781501362996

Description

Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry.

Key Features:

  • 40 cases studies, of introductory, intermediate, and advanced level
  • Learning Objectives and Business Questions included with each case
  • An introductory chapter teaching students how to use case studies effectively

Product Details

Author:
Leslie Davis Burns
Book Format:
Paperback
Country of Origin:
US
Date Published:
10 December 2020
Dimensions:
25.4 x 17.53 x 2.03 cm
ISBN-10:
1501362992
ISBN-13:
9781501362996
Language:
English
Location:
New York
Pages:
352
Publisher:
Weight:
725.75 gm

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