Fashion Business Cases: A Student Guide to Learning with Case Studies
allows students to apply what they are learning in the classroom to
real-life situations in the global fashion industry. Adapted from the
Bloomsbury Fashion Business Cases (BFBC) online resource, this text
will aid instructors in providing high-quality examples from scholars
around the world. A mix of introductory, intermediate, and advanced
cases ensure that students of all levels can develop the business,
communication, and problem-solving skills required of fashion industry
professionals. Topics range from corporate social responsibility and
sustainable fashion to transparent brand communication and cultural
sensitivity. This book is designed to foster critical and ethical
thinking as students enter the fashion industry.
Key Features:
- 40 cases studies, of introductory, intermediate, and advanced level
- Learning Objectives and Business Questions included with each case
- An introductory chapter teaching students how to use case studies
effectively