Once a luxury that only the elite could afford, fashion is now
accessible to all. High street brands such as Zara, Topshop and H&M have
put fashion within the reach of anyone, whilst massive media attention
has turned designers such as Tom Ford, Alexander McQueen and Stella
McCartney into brands in their own right. Fashion Brands takes you
'behind the seams', so to speak, exposing how the use of advertising,
store design and the media has altered our fashion 'sense' and how a
mere piece of clothing can be transformed into something with mystical
allure.
Packed with first-hand interviews with fashion brand gurus and industry
insiders, this fully updated 3rd edition of the international
bestselling Fashion Brands has its finger on the fashion pulse
more firmly than ever. It now includes more on celebrity fashion brands
and the rise of the 'It' girls and their influence to further analyze
every aspect of fashion from a marketing perspective.