Mark Tungate

(Author)

Fashion Brands: Branding Style from Armani to ZaraPaperback, 30 October 2012

Fashion Brands: Branding Style from Armani to Zara
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Part of Series
Fashion Brands: Branding Style from Armani to Zara
Print Length
240 pages
Language
English
Publisher
Kogan Page
Date Published
30 Oct 2012
ISBN-10
0749464461
ISBN-13
9780749464462

Description

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure.

Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.

Product Details

Author:
Mark Tungate
Book Format:
Paperback
Country of Origin:
GB
Date Published:
30 October 2012
Dimensions:
23.01 x 15.98 x 1.35 cm
ISBN-10:
0749464461
ISBN-13:
9780749464462
Language:
English
Location:
London
Pages:
240
Publisher:
Weight:
376.48 gm

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