Aga Bojko

(Author)

Eye Tracking the User Experience: A Practical Guide to ResearchPaperback, 15 November 2013

Eye Tracking the User Experience: A Practical Guide to Research
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Print Length
320 pages
Language
English
Publisher
Rosenfeld Media
Date Published
15 Nov 2013
ISBN-10
1933820101
ISBN-13
9781933820101

Description

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience--the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Product Details

Author:
Aga Bojko
Book Format:
Paperback
Country of Origin:
US
Date Published:
15 November 2013
Dimensions:
22.61 x 15.24 x 2.54 cm
ISBN-10:
1933820101
ISBN-13:
9781933820101
Language:
English
Location:
Brooklyn, New York
Pages:
320
Publisher:
Weight:
612.35 gm

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