WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK
CATEGORY.
As one of the leading business trends today, extended reality (XR)
promises to revolutionize the way consumers experience their encounters
with brands and products of all kinds. Top brands from Pepsi and Uber to
Boeing and the U.S. Army are creating immersive digital experiences that
capture the interest and imaginations of their target markets.
In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented
and Mixed Reality are Changing Business and Society, celebrated
futurist, technologist, speaker, and author Bernard Marr delivers a
robust and accessible explanation of how all kinds of firms are
developing innovative XR solutions to business problems. You'll discover
the new ways that companies are harnessing virtual, augmented, and mixed
reality to improve consumers' perception of their brands. You'll also
find out why there are likely to be no industries that will remain
untouched by the use of XR, and why these technologies are popular
across the commercial, governmental, and non-profit spectrums.
Perfect for Chief Executive Officers, business owners, leaders,
managers, and professionals working in business development, Extended
Reality in Practice will also earn a place in the libraries of
professionals working within innovation teams seeking an accessible
resource on the possibilities and potential created by augmented,
virtual, and mixed reality technologies.
An insightful exploration of extended reality from a renowned thought
leader, technologist, and futurist
Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and
Mixed Reality are Changing Business and Society offers readers a
front-row seat to one of the most exciting and impactful business trends
to find traction in years. Celebrated futurist and author Bernard Marr
walks you through the ins and outs of XR, or extended reality, and how
it promises to revolutionize everything from the experience of walking
through an airport or shopping mall to grabbing a burger at a fast-food
restaurant.
Discover insightful and illuminating case studies from businesses and
organizations in a variety of industries, including Burger King, BMW,
Boeing, and the U.S. Army, and see how they're turning virtual, mixed,
and augmented reality experiences into big wins for their stakeholders.
You'll also find out about how XR can help businesses tackle the
problems of lackluster engagement and lukewarm customer loyalty with
reinvigorated consumer experiences.
Ideal for executives, founders, business leaders and owners, and
professionals of all sorts, Extended Reality in Practice is an
indispensable guide to an indispensable new technology. The book is the
leading resource for anyone seeking a one-stop reference for augmented,
virtual, and mixed reality tech and their limitless potential for
enterprise.
