Oliver Gassmann

(Author)

Exploring the Field of Business Model Innovation: New Theoretical Perspectives (Softcover Reprint of the Original 1st 2016)Paperback - Softcover Reprint of the Original 1st 2016, 22 April 2018

Exploring the Field of Business Model Innovation: New Theoretical Perspectives (Softcover Reprint of the Original 1st 2016)
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Print Length
118 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
22 Apr 2018
ISBN-10
3319822780
ISBN-13
9783319822785

Description

Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights. Research on BMI is still in its infancy and has so far proved to be more than just a sub-discipline of strategy or innovation research. Exploring the field of Business Innovation demonstrates the importance of the discipline as a more specialized management research field and offers new understandings of this important subject. It presents 'grand theories' that will help researchers approach BMI through a different angle and describes business models as phenomena, enabling readers to understand their patterns and mechanisms. Reviewing the most important academic work on the subject over the last 15 years, the authors aim to open up the debate and inspire researchers to look at this phenomenon from new and different angles.

Product Details

Authors:
Oliver GassmannKarolin FrankenbergerRoman Sauer
Book Edition:
Softcover Reprint of the Original 1st 2016
Book Format:
Paperback
Country of Origin:
NL
Date Published:
22 April 2018
Dimensions:
21.01 x 14.81 x 0.76 cm
ISBN-10:
3319822780
ISBN-13:
9783319822785
Language:
English
Location:
Cham
Pages:
118
Weight:
172.36 gm

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