In daylong hackathons, design thinking seems deceptively easy. On the
surface, it involves a set of seemingly simple activities such as
gathering data, identifying insights, generating ideas, prototyping, and
experimentation. But practiced at a superficial level, even great design
tools don't go deep enough to create the shifts in mindset and skillset
that are required to achieve transformational impact. Going deep with
design requires more than changing the activities of innovators; it
involves creating the conditions that shape who they become. Individuals
become design thinkers by experiencing design.
Drawing on decades of researching design thinking and teaching it to
people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica
Eldridge offer a guide for how to create these deep experiences at each
stage of the design thinking journey, whether for an individual, a team,
or an organization. For each experience phase, they specify the mindset
shifts and competencies that need to be achieved, describe how different
personality types experience different kinds of journeys, and show how
to fully leverage the diversity of teams. Experiencing Design explores
both the science and practicalities of design and includes two
assessment instruments for individual and organizational development.
Ultimately, innovators need to be someone new to create something new.
This book shows you how to use design thinking to make this happen.
