The only PR book you'll ever need.
For decades, high-profile corporate and law firm leaders have called on
Gina Rubel, president and CEO of Furia Rubel Communications, for
high-stakes public relations, crisis planning, and incident response
support.
In Everyday PR: Harnessing Public Relations to Build Relationships,
Brands & Businesses, Rubel draws upon her deep experience in all
aspects of PR to help business owners, corporate executives, marketing
professionals, and communications students of all types identify and
capitalize on opportunities to grow their businesses.
Rubel reveals the secrets and tools that helped her become recognized by
PRNews as one of their Top Women in the Industry in the category of
Innovators, including:
» Eight steps for developing a strategic public relations plan
» How to speak the language of journalists
» How to write a press release that gets noticed
» The right way to infuse diversity, inclusion, and social
responsibility into your message
» Cutting-edge best practices for internal as well as external
communications
This is the ultimate no-nonsense, practical handbook to mastering the
art and science of leaving a lasting, positive impression that is vital
to success in today's image-conscious world.
