Events Feasibility and Development: From Strategy to Operations 2nd
Edition outlines the best practice in event development and the global
events sector. Tools and techniques from the first edition have been
refined and expanded through their use in over 20 countries, including
the USA, France, UAE, Malaysia and South Africa. These include strategy
development and implementation, asset management, portfolio management,
return on investment, management process mapping and the feasibility
study.
Fascinating current examples illustrate these professional management
techniques. The second edition elaborates on the events sector maturity
model as a measurement tool for cities, regions and countries. This has
been tried and successfully tested in developing economies and assisted
in the rapid development and sustainability of events in Dubai and many
other destinations.
Each chapter contains exhibits, questions, bullet points and clear
explanations of the tools and techniques. Brand new material includes:
- A full explanation of the maturity model including post-pandemic
solutions
- New case studies and exhibits
- A new section on teaching and training in event management
The chapters are fully supported by further current case studies and
examples on the publisher's and the author's website. Online material
also includes 11 lesson plans for a semester course, containing
assessment items, learning objectives and teaching tips for each topic,
and event photos and author videos explaining the topics. This will be
essential reading for all students of Event Management.
