This bestselling all-in-one guide to the event planning business is back
and better than ever, fully updated and revised to reflect the very
latest trends and best practices in the industry. This handy,
comprehensive guide includes forms, checklists, and tips for managing
events, as well as examples and case studies of both successful and
unsuccessful events.
Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen
Productions, a full-service event planning production company.