Do you know how to conduct a risk assessment? How to build an events
team? How do you measure the success of an event? Event Planning and
Management is the comprehensive guide for facing the new wave of live
brand and customer experiences
Written by authors with extensive industry experience, this is an
essential step-by-step resource for students and the next generation of
event planners to plan and deliver a successful event. Using real-world
examples such as National Health Service's (NHS) bespoke planning model
and Standon Calling (the cashless festival), this book offers a
structured, practical approach to all types of events, from the initial
planning to the final evaluating stages.
Now fully updated, this third edition of Event Planning and
Management provides a renewed focus on virtual and hybrid events. It
also provides an expansion of health and safety advisory in light of
COVID-19 and anti-terrorism, as well as new models such as the Cultural
Risk Assessment, and further case studies. Accompanied by a host of
downloadable resources, this book is the ideal end to end resource for
students studying event planning modules and certifications, marketing
and PR professionals.