From parades, sporting events, and black-tie galas to political rallies,
product-release parties, and anniversary celebrations, this is the
definitive guide to event photography. With the recent advent of
relatively inexpensive digital cameras, consumers are becoming
increasingly proficient at capturing important moments on their own. In
order to save their business and stay in front of the curve,
professional photographers must proactively build their businesses by
initiating new contacts, selecting the best equipment for each job, and
enhancing their marketing and promotional skills. Detailed information
on how to be successful before, during, and after the event--including
proper professional etiquette, lighting and posing options, and snapping
unobtrusive action shots--is included as well advice on working with
both the images and client after a job.