Bonita M Kolb

(Author)

Event Management for the Tourism and Hospitality IndustriesPaperback, 30 July 2021

Event Management for the Tourism and Hospitality Industries
Qty
1
Turbo
Ships in 2 - 3 days
Only 2 left
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Print Length
174 pages
Language
English
Publisher
Routledge
Date Published
30 Jul 2021
ISBN-10
0367649926
ISBN-13
9780367649920

Description

Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events.

Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given.

This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.

Product Details

Author:
Bonita M Kolb
Book Format:
Paperback
Country of Origin:
US
Date Published:
30 July 2021
Dimensions:
24.61 x 17.4 x 0.97 cm
ISBN-10:
0367649926
ISBN-13:
9780367649920
Language:
English
Location:
Oxford
Pages:
174
Publisher:
Weight:
299.37 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.