Luis Martín Díaz

(Author)

Evaluation of Cooperative Planning in Supply Chains: An Empirical Approach of the European Automotive Industry (2006)Paperback - 2006, 30 May 2006

Evaluation of Cooperative Planning in Supply Chains: An Empirical Approach of the European Automotive Industry (2006)
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Part of Series
Produktion Und Logistik
Print Length
297 pages
Language
English
Publisher
Deutscher Universitatsverlag
Date Published
30 May 2006
ISBN-10
383500431X
ISBN-13
9783835004313

Description

The acknowledgement that a network of cooperating companies, e.g. a supply chain, could be more successful in achieving competitive advantage than individual businesses, constitutes one of the most significant paradigm shifts in modern business management as it leaves behind the notion of adversarial companies engaged in fierce competition with one another in order to gain a competitive advantage. The "Survival of the Fittest" in what has been called "The Era of Network Competition" depends on how well companies are able to structure, coordinate, and manage relationships with their business partners. In their search for the best possible place under the sun, companies have redefined their understanding of cooperation and have not only improved the efficiency of cooperation with partners (e.g. suppliers, customers, and complementors) but also discovered the existence of synergies with competitors. The apparently paradoxical situation of cooperating with competitors (or it might be thought of as competing with cooperating partners) shows that collaboration is a widespread approach at all levels of strategic management. In light of these thoughts, the question arises why there are still companies that neither cooperate with business partners nor with competitors; although it seems obvious that this could be advantageous. This work attempts to offer an answer to this question.

Product Details

Author:
Luis Martín Díaz
Book Edition:
2006
Book Format:
Paperback
Country of Origin:
US
Date Published:
30 May 2006
Dimensions:
21.01 x 14.81 x 1.75 cm
ISBN-10:
383500431X
ISBN-13:
9783835004313
Language:
English
Location:
Wiesbaden
Pages:
297
Weight:
390.09 gm

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