The aim of EUROPEAN RETAIL RESEARCH is to publish interesting
manuscripts of high quality and innovativeness with a focus on retail
researchers, retail lecturers, retail students and retail executives. As
it has always been, retail executives are part of the target group and
the knowledge transfer between retail research and retail management
remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH
welcomes manuscripts on original theoretical or conceptual contributions
as well as empirical research - based either on large-scale empirical
data or on the case-study method. Following the state of the art in
retail research, articles on any major issues that concern the general
field of retailing and distribution are welcome.