The weight of social responsibility in public relations (PR) has never
been more pronounced. Ensure the professionalism and credibility of your
business using the practical tips and guidance in this book, written by
a leading academic in the field and recommended for PR students and
practitioners alike. Ethical practice in any professional discipline
is guided by age-old philosophical perspectives, but its modern
parameters are continually evolving. Ongoing developments in technology,
social media and social contexts mean that public relations and its
practices are constantly changing, and so do the ethical questions faced
by practitioners in the field. Face the ethical questions and dilemmas
that are inherent to public relations and ensure you practice across the
public relations spectrum in an ethical and socially responsible manner
with this fully updated guide, packed with useful tools and insights to
support those in PR and corporate communications. Engaging and
accessible, Ethics in Public Relations offers a lively exploration
of the key ethical concerns present in the public relations world today,
written by an accredited academic with over 26 years' professional
experience in the field. Fully updated, this third edition includes an
entirely new chapter on the uses of ethics in social media, covering
topical issues such as blogger engagement and the relationship between
employee social media activity and organizational reputation.
